Service objectives：Enhancing efficiency, promoting innovation and increasing wealth
Three pillars for development：1. Maximizing customer value 2. Maximizing employee value 3. Maximizing product value.
Mission：Pursue excellent quality and create value for customers.
Four major responsibilities：1. Be responsible for yourself. 2. Be responsible for the team. 3. Be responsible for customers. 4. Responsibility to society.
Behavioral Ideas：Continuous progress, professional attitude, teamwork.
Sense of worth：Responsibility, integrity, creativity, growth and win-win situation.